Retail.
Solutions that drive ROI.
Design, Delivered, Measured & Managed
One supplier. Reliable solutions.
Upgrade your retail space with a cohesive digital strategy that complements the existing store design. Or work with us to design a whole new concept. Leveraging the power of Optimum Retailing’s suite of Planogram merchandising solutions, fully integrated to your digital signage strategy, means total accountability.
Optimum Retailing captures real execution and performance data from every store, automatically optimizes planograms based on what’s working, and closes the loop by feeding learnings back to planning teams.
Retail Evolution
Static printed POS is slow, costly and very rarely compliant with the brands goals. Our digital solutions enable you to update in seconds across your network - promote offers, manage pricing and react to demand in real time.
The result: happier customers, smoother operations and higher uplift.
Instant Updates
Dynamically respond in real time to chaining stock levels, weather conditions and more
Increase Sales
Highlight combos and specials to drive upsell and bigger basket size.
Lower Costs
Eliminate shrinkage through dynamic promo pricing to sell product about to expire
Engage Customers
Impactful visuals capture attention and enhance the experience. Increase in-store product engagement.
Run the Campaign Across the Estate
Retail Changes by the Moment
Turn Screens into Retail Media
Organise selected screens and zones into advertising inventory for supplier or brand campaigns. Oxygen AV can help connect physical placement, scheduling, approval and reporting into a workable operating model.
Retail media should complement the customer journey, not overwhelm it. Retailer-owned information, service messages and brand standards need protected space within the plan.
Store networks need central control without losing local relevance. Schedule the core campaign across every location, then apply approved variations by store, region, format, inventory position or audience need.
Where enabled, proof-of-play, interaction and device information can help teams understand whether the network is delivering as planned.
Connect Planning with What Happened in Store
Planograms and store-optimisation workflows help close the gap between head-office intent and store execution. Give each location relevant instructions, make exceptions visible and feed store learning back into the next campaign.
Create a Brand People Can Hear
Managed audio supports the atmosphere of the store across opening, peak trading and quieter periods. Speaker zoning and central schedules keep the experience consistent without placing playlist management on local teams.
Fashion Retail
From Window to Checkout
Product Interaction
Lift2Inspire, place-triggered and touch-based experiences can reveal demonstrations, details, provenance or recommendations when a shopper engages.
Window
High-brightness displays, LED or distinctive formats can bring campaigns to life and change without the delay and waste of repeated print production.
Entrance
Introduce the campaign, orientate the shopper and establish what is new, relevant or worth exploring.
Fitting & Consultation
Interactive content can extend the range, help staff present options or guide customers to related items.
Aisle
Use digital media to explain ranges, compare features, show availability or connect a physical product with deeper content.
Queue & Checkout
Reinforce services, loyalty, useful reminders or appropriate offers while making the next step clear.
Roadside / Entrance
QSR & Food Retail
From Arrival to the Last Bite
Menu
Make the Offer Visible
Use exterior, window-facing or weather-suitable displays to introduce the brand, current service period and relevant promotion.
Make the Choice Clear
Digital menu boards can change by daypart, location and campaign. Clear design helps customers understand the range and find the next decision quickly.
Order
The Right Route
Counter menus support staff-led service, while self-order kiosks can enable browsing, customisation and payment where approved ordering systems are integrated.
Streamline Experience
Use digital media for useful product stories, service information and appropriate add-ons without cluttering the ordering decision.
Collection
Stay Informed
Order-status or collection displays can support a clearer handover where connected to the operational workflow.
Dining
Set the Atmosphere
Zoned speakers and managed music can shift with the service period and character of the space.
Queue
Telco Retail
Consultation & Service
Support staff-led conversations with shared displays, tablets and interactive content that make products, plans and service options easier to explain. The technology should assist the advisor rather than interrupt the personal interaction.
Storefront & Welcome
Use high-brightness displays, LED and digital signage to introduce campaigns, new devices, network offers and relevant services before the customer reaches the counter. Content can change by campaign, location, availability or trading period.
Device Discovery
Help customers explore phones, tablets, accessories and connected products with digital product information, comparison content and interactive displays. Physical products can be linked to deeper specifications, demonstrations and recommendations.
Queue, Collection & Checkout
Keep customers informed while they wait with useful service messaging, queue information, collection guidance and relevant offers. At checkout, digital communication can reinforce next steps, support services, accessories and loyalty.
Plans & Offers
Make complex choices easier to understand. Screens and interactive tools can present tariffs, bundles, upgrades, data options and promotional offers in a clear format that helps customers compare before speaking to an advisor.
Staff & Store Operations
Use approved internal screens to communicate campaign changes, product launches, stock priorities, operational notices and daily targets. Centrally managed content helps keep customer-facing and staff messaging aligned across multiple locations.
One Network Behind Both Retail Worlds
When We Change the Experience
Opening: Welcome, availability and the first daypart are ready before trade begins.
Peak periods: Prioritise clarity, fast decisions and operationally relevant offers.
Daypart changes: Switch menus, promotions and audio according to the service period.
Limited-time campaigns: Coordinate menu boards, kiosks and promotional displays across selected locations.
Local conditions: Use approved variations for store format, region, weather or availability where the workflow supports it.
Whether the environment is a fashion store or a bakery, the operating principle is the same: relevant content at the right touchpoint, controlled through a repeatable system.
Oxygen AV plans the hardware, content platform, integrations, installation and remote-management approach so the network can grow without becoming harder to run.